The very quick success of the Tata in South Africa (it was launched in 2005) is not only in the trucking market, but also in the personal car market. Tata South Africa has an immense dealership Network in the country, creating before and after sales support that is a cut above the rest. Their excellent reputation of providing cars that are high quality at affordable prices remains a well-known fact amongst professionals in the car industry.
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Tata Motors Limited have produced revenues of over 15 billion Dollars in previous years and are the largest car manufacturer in India. As the leader of India’s commercial car market, Tata has produced mid-sized passenger vehicles that are rated within the top three in India. Trucks are also an important part of their production line, making Tata the world’s fourth largest producer of trucks and the second largest producers of buses.
Countries in Africa, the Middle East, South America, South Asia and South East Asia have become a strong marketplace for Tata, after they began exporting their cars, buses and trucks in 1961. This earned them an international name for themselves in a commercial and passenger motor vehicle capacity. Tata is also involved with joint ventures in Bangladesh, Kenya, Russia, Senegal and the Ukraine.
South Africa was introduced to Tata’s celebrated technology and design in 1997. The initial introduction of the brand and cars began in small volumes, mostly focused on truck sales. Today, the company has evolved into a company well-known for durable and able trucks. In fact, the original 713 4-ton truck is one of Tata’s best selling products. Tata’s trucks affordably priced but able to handle extremely tough conditions.
The competitive truck market in South Africa sees Tata as a major force in the industry. Their dealership network is country-wide and provides a strong network for product support. Tata’s reputation of providing excellent products and affordable prices has helped them become a leader in the market share industry.
Not satisfied with their success in motor vehicle manufacturing and sales, Tata is committed to Corporate Social Responsibility. They are fully compliant with he principles of the Global Compact through their involvement in community upliftment in terms of standards of labour and the environment. Rural communities surrounding Tata manufacturing plants are also included in the upliftment and development efforts of Tata Motors Limited.
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