FAW is a powerhouse synonymous with the roaring Chinese automotive industry and has been a competitive player in the South African truck market for about 20 years. Now, FAW South Africa has joined forces with the Imperial Group to launch a range of light commercial vehicles (LCV) and passenger cars.
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China's very first automobile manufacturer, FAW Group Corporation, is one of the "Big Five" Chinese automobile manufacturers. FAW South Africa (FAW SA), a commercial truck company, is a division of the Fortune 500 FAW China Group Corporation. FAW SA caters to a diverse range of customers across Southern Africa, including truck rental companies, courier companies, farmers, mines, construction companies, timber transporters and others.
While Isando is home to FAW’s head office, factory and main branch, FAW SA has branches in Cape Town and Pinetown, as well as dealers and service dealers across Southern Africa. The service dealers have more than R100 million worth of spare parts at any given time.
Over the past 18 years FAW SA has truly established itself as a leader in the local commercial truck market with significant expansion envisioned for the future. Their focus areas include: increasing the number of dealerships, establishing a new assembly plant in the Eastern Cape, and keeping training and the introduction of new models a top priority.
On the financial side, FAW SA has strengthened its in-house finance capability thanks to a capital injection of US$100-million provided by the parent company. This reinforcement enables them to take a more personal approach with customers.
FAW SA has maintained its strong position in the market – through emphasis on good customer service and excellent new products – despite challenging trading conditions over the past couple of years. Between 2006 and 2010 sales grew by 24% year-on-year while 2011 saw a 35% volume increase due to product range expansion and new market penetration.
FAW SA happens to be in a unique position to offer competitive prices without compromising quality. This is made possible thanks to its policy of simplifying the mechanics of its vehicles. Firstly, FAW vehicles do not have complicated electronic systems. Secondly, the company has concentrated on appropriate technology for South African conditions. The result: simple, reliable mechanical systems.
FAW SA strives to provide ‘extreme service’ and prides itself on world class product. It is no wonder this company has secured a spot in the champions’ league of South Africa’s truck industry.
“We at FAW passenger cars and LCVs are very excited about the future as we know we will be getting quality products from China’s leading automotive company and will offer top class back-up service through a countrywide dealer network to ensure cost effective motoring and transport solutions.” – GM Pedro Pereira
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